Effective Media Plans

J C Penney - for ten years we were the regional agency responsible for media planning and buying in Wisconsin. As a condition of renewing our contract, each year we were asked to go head to head in competition with other media buying services. Every year, we blew the competition away when it came to reach, frequency, total points, etc. It was only when regional offices were consolidated in Iowa that we discontinued this mutually productive relationship.

George Webb Restaurants - we placed all advertising for the restaurant chain for 35 years. This includes intensive media research and analysis, in addition to numerous sales promotion, public relations and community involvement opportunities on their behalf.

North Shore Bank - our media placement duties for the 34 year client extended to all newspapers, electronic media and print inserts throughout Milwaukee and suburbs, extending north to Green Bay and Door County, and south to Kenosha.

Heiser Ford, Lincoln Mercury, Toyota, Northpoint Ford - we did the media buying for the five Heiser owned dealerships. Very detailed media trafficking was required, in addition to organizing and handling the coop billing with the automobile companies. The five-year relationship ended when Heiser started their in-house media buying department.